When designing a print or web add, always keep in mind less is more. Great ads capture your attention with use of images and very little content. Don’t give it all away in the add, I see so many ads just cluttered with text. Use your ad to tease the reader and drive them to your website or social media to get more information. One of the best marketing strategies to see if your add is effective is to drive people to a web form on your Website or Facebook Business Page. Make them fill out a short form and then use an email responder to email them information. Great way to see an ads effectiveness as well as capture leads.